A campaign come alive
For this campaign of a well-known university we added to traditional out-of-home advertising a digital version.
Digital out-of-home advertising is always eye-catching when they replace static advertisement. In this case, the digital version was placed between traditional instances of the same campaign in places like metro stations, creating an effective element of surprise.
Project by BUM — Blasi, Urgell, Morales for Blanquerna — URL.