Fran Rosa


I care about people; everything else is incidental.

Resume (PDF)

Recent projects



A campaign concept for the update of the second Spanish search engine that appeared back in 1996.

Targeting long time internet users who already knew the original, main page includes references to sayings and pop culture about hidden, rare, or hard-to-find things.

Interface was designed to be high-contrast and fast to load and use, and focused on mobile.



Joined the team as a designer and frontend, worked developing tests on information density for related — or suggested — contents on search results. We tested both for users' interest and impact on SEO.

Updated newsletters focused on improving app discovery and download on mobile.

Worked on a complete redesign of the landing page for developers, aimed at better explaining services offered: how they work and their benefits.

Appszoom code base was very well maintained, documented and updated. Former designer Joan Claret had created a SCSS library called Sierra for design.

When I introduced flexbox to have a better management on cards and card collections — like lists and search results — I made an effort to create an add-on to the library called Sakura — that also can be used on its own — and to document how it works.

Work experience

Oct 15 — Nov 17

Designer & Frontend

Joined the carrier billing team and worked on the design and launch of new products. As part of the agile team worked on the update and growth of existing products.

Mar — Jul 15

Designer & Frontend

Sep — Oct 14

Web Design Teacher

Feb 12 — Mar 14

Designer & Frontend

Worked on production of digital campaigns, web and app design, and video postproduction and animation for digital and broadcast projects.
Dec 06 — Jun 11

Designer & Frontend

Nov 10 – May 11


Sep 08 — Mar 09

Art Director

Managed the design team on print, digital and video projects.
Sep 04 — Oct 06

Designer & Frontend

Acted as a leader on the creation of digital projects. Worked on brand, print and packaging design.
May 04

Accessible Web Design & Dev Teacher

May 03 — Apr 04

Designer & Frontend

Aug — Nov 01

Designer & Frontend

Dalton Media
Sep 00 — Jan 01

Designer & Frontend



Oct 06 — Jul 10

Degree in Digital Design

Volunteer experience

Dec 15 — Present

Community Agent on Health & Human Rights

Volunteer and manager counselling and informing about risk management on sex health and drug use for the LGBTI+ community.

Oct 16

New Psicoactive Substances from a Public Health Perspective

Dec 15 — Jul 16

Social & Legal Aspects of HIV/AIDS

Oct 15 — Dec 15

Course for Community Agents on Health & Human Rights