Fran Rosa

Shameless graphic and digital designer, fitness enthusiast, LGBTI activist, amateur writer, occasional nudist and opportunist selfienerd, in love

Joined Littio as Graphic & Frontend Designer

Started being part of product design team on Vitallia, and now I work on frontend design with Appszoom team mostly

Oct 2015—Now

The secret of brand design for businesses

A guide for newbies to start dealing with branding and design

Mar 14, 2016

Bi proud

T-shirt celebrating 2016 year of bisexual visibility by FELGTB

Personal project


An honest visual approach to résumé design

Time is the main information on a résumé. Not only you have to place the events along a timeline, but also durations, overlapping and general rhythm gives a sense of how your journey have been so far.

Nov 23, 2015

Make Install

Logo design for a blog about hacktivism and GNU/linux

Personal project


Conciertos en la Iglesia de San Nicolás

Poster design for ancient music concerts cycle organized by Sociedad de Amigos de la Música Antigua de Madrid

Personal project


Earned a degree in Digital Design attending Istituto Europeo di Design — IED Madrid

Where I worked on digital and video design projects, including advertising, interactive TV or cinema opening titles

Oct 2006—Jun 2010

How dating apps UX design is selling you short

You start using the app and you find hundreds of new faces around you, a dozen at a time, and you must follow an elimination process in order to find something that may suit your needs. And that creates two problems.

Oct 3, 2015

I build shit

T-shirt inspired on model construction systems

Personal project


The big design theory

Originally a set of business cards based on five statements on design, designed a set of posters with illustrations

Personal project

2010 & 2015

The Love Pocket Diary

Sex diary as a christmas gift for agency's clients under the concept “happy fucked up 2009”

Made at RSB Media


Turismo y cooperación al desarrollo en el Mediterráneo

Book design for Ibertur and Universitat de Barcelona

Made at RSB Media


Looking for an existing solution to your web design problem

For the past couple of years I have worried about some disconnection between my passion for design and how I have been practicing it.

Sep 7, 2015

Aspectos jurídicos y sociales en torno al VIH/Sida

Taking this online course at Universidad del País Vasco/Euskal Herriko Unibertsitatea thanks to a grant.

Dec 2015—Now


Concept, UI and identity design for a collaborative art online community with an interface based on projects as living organisms

Student project


Propuesta de reposicionamiento de la marca de una agencia de marketing

La agencia quiere reposicionar su marca más allá del nicho específico (soluciones de marketing para el mercado inmobiliario) a una agencia integral.

Jul 19, 2015

Colegio Profesional de Ingenieros en Informática de Castilla y León

Sci-fi inspired logo proposal for an IT professional association

Personal project


Jazzaldia 45 Revoluciones

Poster design proposal for Heineken jazz festival Jazzaldia

Personal project


Common People

The struggle of living against the norm

Dec 23, 2015

Center for Innovation and Capacity

Identity design for a center dedicated to studies on process reengineering

Made for Mediterranean Consulting


Look with your eyes

You know that kid is always drawing in school’s books margins? It wasn’t me.

Dec 16, 2015

Identidad visual de las principales agencias en España

Una visión sobre el aspecto formal de la identidad, y un par de conclusiones sobre las tendencias que observo en las agencias españolas.

Jul 15, 2015

Curs d'Agent Comunitari de Salut i Drets Humans

Course for volunteers of InfoDroga Gratis program by Gais Positius on sex health (specially HIV), drug use and LGTBI rights.

Sep—Nov 2015

Separate waste collection bins signage

Project for Polinyà Citiy Council

Made at Dilema


Textile care symbols

Custom symbols for textile care instructions for tailor made garment Tailor4less

Made at Totbits



UI and identity for an app to publish geolocated pictures of catalan pro-independency flags hanging at windows and balconies

Made at BUM — Blasi, Urgell, Morales


Worked at Dilema as a Digital & Graphic Designer

As the only specialist on web projects, worked on design, frontend and managing external development of web projects, also as supporting graphic designer

Sep 2004—Oct 2006


Poster design based on Neville Brody quote on design “we must move beyond the 'how' to reconsider the 'what' and the 'why'” using his typeface Blur

Student project


Choco Mousse

Package design for a chocolate based professional post-depilation product

Made at Dilema


El VIH y su relación con el colectivo LGTBI

El público general conoció el sida antes que el VIH y quizás por eso separar uno de otro es complicado. Y antes que el sida tuviera siquiera nombre conoció la muerte como una de sus consecuencias.

Apr 30, 2016

Why is activism so annoying?

Don’t these people ever have a break? Do they have to be so irritating in their activism?

Feb 23, 2016

Worked at BUM — Blasi, Urgell, Morales as a Digital & Video Designer

Worked mainly on frontend design and video editing and motion graphics

Feb 2012—Mar 2014

Fran Rosa 687 228 047

You can also take a look at my writing on Medium, my portfolio on Behance, or my résumé on LinkedIn