Fran Rosa

A campaign concept for the update of the second Spanish search engine that appeared back in 1996.

Targeting long time internet users who already knew the original, main page includes references to sayings and pop culture about hidden, rare, or hard-to-find things.

Interface was designed to be high-contrast and fast to load and use, and focused on mobile.

Joined the team as a designer and frontend, worked developing tests on information density for related — or suggested — contents on search results. We tested both for users' interest and impact on SEO.

Updated newsletters focused on improving app discovery and download on mobile.

Worked on a complete redesign of the landing page for developers, aimed at better explaining services offered: how they work and their benefits.

Appszoom code base was very well maintained, documented and updated. Former designer Joan Claret had created a SCSS library called Sierra for design.

When I introduced flexbox to have a better management on cards and card collections — like lists and search results — I made an effort to create an add-on to the library called Sakura — that also can be used on its own — and to document how it works.

Joined the carrier billing team and worked on the design and launch of new products. As part of the agile team worked on the update and growth of existing products.

Worked on production of digital campaigns, web and app design, and video postproduction and animation for digital and broadcast projects.

Managed the design team on print, digital and video projects.

Acted as a leader on the creation of digital projects. Worked on brand, print and packaging design.

Volunteer and manager counselling and informing about risk management on sex health and drug use for the LGBTI+ community.